Over the past 25 years, the representation of women at the World Economic Forum in Davos has grown significantly. When Margery Kraus, Founder & Executive Chairman of APCO Worldwide LLC, first attended the event more than two decades ago, women made up only 2% of attendees. Meetings for women were often scheduled early in the morning to make way for other sessions later in the day.
In response to this lack of inclusion, APCO and two partner organizations began hosting a women leaders reception 11 years ago. This annual gathering has become an important event for female leaders and their allies at Davos. The tradition includes sharing scarves with attendees as a symbol of support and unity among women participants.
Reflecting on this year’s reception, Kraus noted: “I can’t help but feel immense pride in how far we’ve come. Looking back at this year’s reception, the sea of welcoming faces, the energy in the room and the sense of camaraderie and collective goodwill, all indicate that women’s presence at Davos isn’t just growing—it’s thriving.”
APCO positions itself as “the world’s largest majority women-owned public affairs and communications consultancy.” Kraus added: “At APCO, we are honored to champion this extraordinary community, advancing women’s leadership and mentorship at Davos and beyond. As the world’s largest majority women-owned public affairs and communications consultancy, APCO realizes that representation matters not just in numbers, but in visibility, voice and leadership. I am deeply grateful to the remarkable women of Davos who have made this journey possible, and equally appreciative of the men who return year after year to support us.”
As of 2024, approximately 28% of attendees at Davos are women—a notable increase from previous years. This change is attributed to ongoing advocacy efforts and initiatives aimed at increasing diversity among participants.
Kraus expressed appreciation for partners supporting these efforts: “Special thanks to our co-sponsors this year, The Adecco Group, Bayer, Pinterest and TOURISE, for their unwavering commitment to our shared mission. Here’s to the next chapter of women’s leadership at the World Economic Forum and to everyone committed to building a more inclusive future.”
Highlights from the 2026 event as well as remarks from partners are available online.
