As businesses face an increasingly dynamic policy landscape, many are turning to industry associations to bolster their communications strategies. The return of President Trump has seen a rapid increase in executive orders, with 161 signed since his re-election, creating strategic challenges for companies. RH Strategic suggests that collaborating with industry associations can be an effective approach.
Trade associations, such as the American Public Health Association and the National Council of Nonprofits, offer collective advocacy that individual companies may struggle to achieve alone. This is particularly relevant as organizations respond to potential tariffs on electronic components under the current administration. For example, the Consumer Technology Association has coordinated responses including ad campaigns and meetings with lawmakers.
RH Strategic provides a framework for engaging with associations through their “1-2-3 Playbook.” They advise identifying appropriate industry groups, consulting networks for recommendations, researching shortlisted associations’ activities, and actively participating once joined. Associations often require fees or dues but can provide significant returns on investment through strategic engagement.
The agency emphasizes that working together within these groups can enhance credibility and influence in policy discussions. As Helen Keller stated, “Alone, we can do so little. Together, we can do so much.” In today’s fast-paced environment, leveraging the power of many voices is essential for effective advocacy.
RH Strategic offers expertise in navigating association memberships to help organizations meet their objectives. The Seattle and D.C.-based PR agency specializes in public relations across various sectors including technology and healthcare.
