Steve Lombardo, host of the series “Between the Lines,” recently spoke with Sara Fischer from Axios to discuss media trends and how communicators can create effective narratives. The conversation focused on strategies for making stories impactful, strengthening relationships with the media, and understanding changes in today’s media environment.
During their discussion, Lombardo and Fischer emphasized the importance of clarity and credibility when reaching out to reporters. With journalists often receiving many pitches daily, they noted that successful outreach relies on understanding both the audience and the relevance of a story.
“Reporters often receive dozens of pitches a day so effective outreach depends on clarity, credibility, and connection. It’s not just about telling a story—it’s about knowing the audience and why what you have to say matters to them,” said Fischer.
“Between the Lines” is hosted by Steve Lombardo and features conversations with leading figures in communications. Each episode examines how messages are conveyed, interpreted, and understood within the industry.
The episode encourages listeners to connect with Sara Fischer through her LinkedIn profile or explore her reporting at Axios.
